The SuperMegaUltraGroovy Newsletter is Back!

• Chris Liscio

The recent loss of access to my Campaign Monitor account was quite the fire-under-my-ass wake-up call that I needed to revive the SuperMegaUltraGroovy Newsletter. After I spent some time taking it on the chin, waiting for my inner critic1 to end his tirade, I buckled down and got to work trying to rebuild this project from the ground up.

Why this matters

The newsletter really serves no purpose other than to keep customers informed about what's going on with the company (and to a much lesser extent, me). I originally created the newsletter because social media hasn't worked properly for years2. And while this blog serves a very similar purpose, it's more of an information firehose3 where posts will vary wildly in quality and content. I don't expect most of my customers to read this on a regular basis, nor would I ask them to check in regularly or install an RSS reader to keep up.

The SMUG newsletter is a narrowly focused "social media feed" for people who use Capo.4 I think that people enjoyed reading the little notes I dropped to them, and on more than one occasion I was thanked for the tips and other information that we shared.

So I think it was worth rebooting, and I didn't mind spending the last few recovering my content from the newsletters still hosted on Campaign Monitor. It gave me an excuse to clean up the Middleman project that we used to use to generate the newsletters in the beginning.

How You Can Help

This is a big ask, but if you or anybody that you know happens to have been a subscriber in the past, please sign up for the list at the newsletter page. I'm re-building the list from nothing, and I will happily take every subscriber I can get.

If signing up for another e-mail newsletter isn't your thing, I totally get it. At the very least, maybe just head over and read Newsletter #015 to see the fruit of my labor.

  1. As if this wasn't painful enough, my mind really wanted to let me me how badly I had screwed this up by neglecting the project for so long. I don't want to jinx it, but I've been a bit better recently about handling this stuff. My inner critic can scream at me all it wants, but nobody said I had to listen to the vitriol. ↩

  2. Don't believe me? Go to Facebook, Instagram, etc., and count the number of items in your feed that come from your friends, family, or legitimate interests. Then, compare that to the number of "promoted" posts from things you could care less about. ↩

  3. In theory, anyway. I haven't been doing a good job with that the past few years, but look at me now—three posts in the span of a week! Manic episode? Hopefully not! ↩

  4. …and maybe other products I have in the pipeline? Don't hold your breath! I have five lifetimes worth of work to do on Capo. ↩