Expanding the Market, Becoming the Standard

• Chris Liscio

Winning an Apple Design Award in the Scientific Computing Solution category is a huge confidence booster. Even more so is the amazing influx of downloads that I have received as a result of winning this prestigious award. </p> <p> The reaction to the award has been monumental, and far larger than I ever imagined. I'm especially happy to see that FuzzMeasure Pro has been noticed, and all my hard work paid off. </p> <p> During this whole experience, it has become increasingly apparent that FuzzMeasure Pro's target market is far wider than I originally imagined. Moving forward, I would like to utilize this momentum to reach a much larger audience, and establish a solid footing in the audio and acoustical software market. </p> <p> Effective today, FuzzMeasure Pro licenses will now sell for $125 — 50% less than its original price tag. This new pricing strategy will help facilitate my goal of increasing FuzzMeasure Pro's user base, and help establish it as the standard for acoustical measurements on the Mac platform. </p>